Thursday, May 24, 2007

Courtney Love is Angry At Doc Martens Ad

That features Kurt Cobain.

Courtney Love is said to be very angry at Doc Marten's controversial new ad campaign that features dead rockers wearing their shoes, including Kurt Cobain, her late husband. Courtney's rep told People magazine that "She had no idea this was taking place and would never have approved such a use. She thinks it's outrageous that a company is allowed to commercially gain from such a despicable use of her husband's picture." What? Did we just read that correctly? Courtney Love thinks it's outrageous to commercially gain from her husband's pictures???????? No way, we had no idea ;)

kurt cobain doc martens ad
Anyways, this ad features Kurt Cobain floating in the clouds looking like Jesus draped in a flowing robe, but there are 2 more ads, just released in the UK, portraying punk legends Sid Vicious of The Sex Pistols and Joey Ramone of The Ramones all wearing Doc Martens.

Doc Martens is being criticized harshly over the ads, and music fans see these ads as another way of Punk selling out. No official word yet from the Doc Martens' website, so we'll keep you posted on what happens there....In the meantime, we're placing bets that Courtney Love will sue Doc Martens for a couple mil, because you know she thinks its "outrageous" to profit from her dead husband's pictures and stuff.

Dr. Martens to Saatchi: You're Fired!

The Daily Swarm has learned that Airwair Ltd., the creators of Dr. Martens famous footwear, has fired its advertising agency, Saatchi and Saatchi London, in the midst of an ongoing uproar over a poster campaign featuring the images of deceased musicians wearing their shoes in heaven.

David Suddens, CEO of Dr. Martens’ parent company AirWair Ltd., told The Daily Swarm in a phone interview that the posters were never intended to see the light of day. “We said no. It was creative that was put to us, but we didn’t like it. It doesn’t represent the company at all.”

Saatchi later released a statement standing by the ads. Kate Stanners, executive creative director, Saatchi & Saatchi said, “We believe the ads are edgy but not offensive. There has been blog commentary both for and against the ads, but it is our belief that they are respectful of both the musicians and the Dr. Martens brand.”

The firestorm began on May 14, when The Daily Swarm published the posters that feature punk icons Kurt Cobain, Joe Strummer, Joey Ramone, and Sid Vicious. The rockers images were retouched by noted French commercial artist Christophe Huet who placed them in heaven with steel-toed boots.

Statement from Dr. Martens:



Dr Martens is very sorry for any offense that has been caused by the publication of images showing dead rock icons wearing Dr Martens boots.

Dr Martens did not commission the work as it runs counter to our current marketing activities based on FREEDM, which is dedicated to nurturing grass roots creativity and supporting emerging talent.

As a consequence, Dr Martens has terminated its relationship with the responsible agency.

David Suddens
Chief Executive

Statement from Saatchi and Saatchi London:

Thursday 24 May 2007


Saatchi & Saatchi today (Thursday) said it was standing by the creative work
for a series of ads created for Dr. Martens which has seen the agency fired
by the client. The client approved the ads to run as a one-off in Fact
Magazine in the UK.

Kate Stanners, executive creative director, Saatchi & Saatchi said the four
print ads which featured the late rock singers Kurt Corbain, Joe Strummer,
Sid Vicious and Joey Ramone all in heaven wearing Dr Martens boots, were
presented as a homage to the rock legends. All four punk-rock icons were
known for wearing Dr. Martens boots.

Stanners said: “We believe the ads are edgy but not offensive. There has
been blog commentary both for and against the ads, but it is our belief that
they are respectful of both the musicians and the Dr. Martens brand.

“We regret that the controversy has led Dr. Martens to terminate the
contract with Saatchi & Saatchi. We are investigating the circumstances and
considering the ongoing employment of the individual who was in breach of
instructions not to distribute the ads further than the original approved
placement in Fact Magazine in the UK.

“While we believe the creative is a beautiful tribute to four legendary
musicians, the individual broke both agency and client protocol in this
situation by placing the ads on a US advertising website and acting as an
unauthorised spokesperson for the company.”

The images of the late rock icons were sourced from Corbis and cleared to
run in the ads in the UK. The award-winning photographer Dimitri Daniloff
shot the ads.