Tuesday, October 23, 2007

Arbitron ratings for Satellite Radio

Tuesday, October 23, 2007 at 4:59 PM
Tags: Howard Stern, Opie and Anthony, Ratings, Satellite Radio, Sirius, XM

Satellite Radio RatingsArbitron has released the Spring 2007 ratings for both XM Satellite Radio and Sirius Satellite Radio.

The report breaks out each service's channel by channel data of both cume (short for "cumulative audience" - essentially the unduplicated persons or households listening during a specific period) and AQH (Average Quarter Hour - the average number of persons listening to a station for at least five minutes during a 15-minute period).

XM led significantly with a cume of 10.33 million listeners versus the 6.6 million listeners at Sirius.

But Howard Stern owned the top spot as the most-listened to satellite radio channel with over five times as many listeners as Opie & Anthony:

  • Sirius' Howard 100 (ch 100) had a cume of 1.22 million listeners and an AQH of 96,700
  • XM's The Virus (ch 202) had a cume of 216,800 listeners and an AQH of 20,800

While Howard 100 was the #1 most listened to satellite radio channel, XM's Top 20 on 20 (ch 20) ranked as #2, with 1.05 million cume listeners and an AQH of 21,800 listeners.

XM's listening is more evenly distributed, while Sirius is more Howard Stern-biased (Howard 101 even had a cume of 502,000 and AQH of 30,700).

Check out the full Arbitron ratings report here (PDF).