Monday, December 11, 2006

BBC News
Max Clifford offers guide to fame
Chantelle Houghton
Chantelle Houghton owes her fame to a reality TV show
Publicist Max Clifford has created a 10-point guide to becoming famous.

He has advised would-be stars to appear on reality TV shows, date celebrities or Royal Family members, or steal the limelight from a high-profile relative.

People could also fail abysmally on TV talent contests or make the most of being attractive, the PR guru advised in a show for digital channel Fame TV.

Being in the right place at the right time was also a good option, Mr Clifford said.

"There's no set route or set of rules to achieving fame. Nowadays it's possible for people to become famous literally overnight," he advised.

"Talent doesn't even really come into being famous any more - it helps, obviously, but most of it is just about being seen and with the right people, and then really knowing how to capitalise on it."

'No limits'

Examples have been given of people who have gained fame as a result of the methods which Mr Clifford has highlighted.

Appearing on a reality TV show worked for Chantelle Houghton, who, ironically, became a star after appearing as the token unknown contestant on this year's Celebrity Big Brother.

MAX CLIFFORD'S 10 TIPS
Max Clifford
1. Appear on a reality series
2. Enter a talent contest
3. Be abysmal on a talent show
4. Gain fame by association
5. Date a celebrity
6. Flaunt your body
7. Date a Royal Family member
8. Make a home sex video
9. Be a success on MySpace
10. Be in the right place at the right time
Source: Fame TV

Doing well on TV talent contests put Will Young, Lemar and Shayne Ward in the public eye - whereas performing poorly in these programmes helped the Cheeky Girls and Darius Danesh.

Paris Hilton, Peaches Geldof and Bianca Gascoigne are among those said to have gained exposure by coming from a famous family.

Coleen McLoughlin and Kevin Federline are cited as people who have become famous by dating a celebrity.

And when it came to being pictured in the right place at the right time, the examples included Liz Hurley and Kelly Brook.

Mr Clifford, 63, said there were "absolutely no limits" about what people would do nowadays "if they think it will achieve their dreams of fame".