Thursday, January 25, 2007
Howard Stern's Super Bowl Halftime Show

By John Eggerton -- Broadcasting & Cable, 1/24/2007 1:35:00 PM

The Super Bowl half-time counterprogramming parade continues with the revelation of details on Howard Stern's TV On Demand's Stupid Bowl III: The Boys Vs. the Girls.

The channel is offering a 28-minute flag football game pitting members of Stern's staffers against drag queens with Penthouse Pets as cheerleaders.

Howard TV On Demand, which has been up and running for about a year, is a 24/7 digital channel available for $13.99 a month on Comcast, Time Warner Cable, Cox, Cablevision, Charter, and Rogers.