Giant ‘Bourne’ Poster On Matt Damon’s NYC Building

From The Smoking Gun:

The multimillion-dollar marketing campaign for “The Bourne Ultimatum” is so extensive that Universal Studios has actually placed a towering billboard for the hit spy movie on the side of the small Manhattan coop where the film’s star, Matt Damon, lives.

The Bourne Ultimatum took in a whopping $70.2 million last weekend, the largest August movie opening ever.

In other news, Matt Damon has been named Hollywood’s best investment, giving the best box office returns for his salary. Damon, offers twice the value of Tom Cruise and Tom Hanks, making $29 for each dollar he is paid, according to the recent Forbes magazine article “Ultimate Star Payback.”