Saturday, August 18, 2007

Blockbuster Online Raising Rental Rates 40%

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I just got an email an hour or so ago from Blockbuster Online telling me that the 3 movies and unlimited in store exchanges for $17.99 plan that I am on was going away. The email stated that since the program was changing I had the option of keeping 3 movies from online for $17.99 a month and a max of 5 in-store exchanges or paying another $8-9 a month to keep the unlimited in store exchanges.

Quote:
Originally Posted by Blockbuster Email
We have introduced a new pricing structure for our lineup of subscription plans.

As a result, the price of your current monthly plan, Unlimited Online DVDs up to 3 at a time plus unlimited in-store exchanges each month for $17.99, will increase to $24.99, effective August 31, 2007.

We will not automatically renew your subscription on your next billing date.

If you choose to continue, please select a new plan.

Option 1: Move to BLOCKBUSTER Total Access™ Plan that includes Unlimited Online DVDs 3 at a time plus up to 5 free* in-store exchanges for $17.99/month

OR

See Other Plans: See other subscription plans

We appreciate your business and hope to continue meeting your movie and game rental needs online or at one of our neighborhood BLOCKBUSTER® stores.

I'd been regularly abusing the Blockbuster Online program to get about 6 movies a week (3 in the mail and 3 at the store). Even better, since they started carrying Blu-ray movies in the store by me I was able to see plenty of new HD movies.

However, the only way I was able to justify spending the money was because I could go in to the store and get whatever I wanted. Too often, by the time a movie came in the mail, I wasn't in the mood to watch it then, so I'd just take it into the store and get something I did want to watch. I'd had Netflix before and it just didn't really work with the way I like to watch movies.

Anyway, I canceled my subscription within minutes of getting the email (although immediately after canceling I got an email from them offering me a free month of service, I think I'll skip that though) and am not really that broken up about it.

Maybe I'll just use that money I was going to spend on Blockbuster Online and use it towards that the TiVo HD I was going to order (but had decided against because I didn't want to get stuck paying another monthly bill).

Anyone else get hit with this or were you lucky enough to be a 'preferred customer' who gets to keep the current pricing/unlimited in-store exchanges (for now)?