Wal-Mart Names HD DVD the Winner
By Rob Enderle
There is one retailer that has the power to call the winner of the protracted Blu-Ray vs. HD DVD fight and that vendor is Wal-Mart. Over the weekend they apparently leaked plans to bring in a massive number of low cost (possibly sub $200) HD DVD players for Christmas.
The manufacturing side of this has apparently been in the works for a few years but this is the first time we have had projected prices for the result.
Why Wal-Mart, Why Now?
Wal-Mart sees the new high definition formats as a way to bring in store traffic again but they realized that won’t happen unless the players are affordable and there is only one standard. They recognized their own power in being king maker previously and are now using that power to drive the format that works best for them. They could care less about the technology as this is all about making money and they (like every other retailer in this space) know that two formats won’t allow the market to move outside of the fringes and the dual-mode players are simply way too expensive.
Why HD-DVD and not Blu-Ray?
What does this Mean?