He may be in his eighties, but wedding bells will reportedly soon be ringing for Playboy boss Hugh Hefner.
The octogenarian is said to be planning a wedding to one of his Playmates Holly Madison, who has been his chief girlfriend for some time now.
A source revealed that Hefner had made up his mind, though he was keeping it a secret for the time being as monogamy will kill his reality TV show 'The Girls Next Door'.
The insider added that Hefner was also eager to wed Madison, for he believes that it would generate great interest in his show.
"This is very secret, but the word is 'yes,'. Hef has decided he will marry Holly, and he wants it for his show, 'The Girls Next Door.' Hef thinks business all the time, and looks for a new hook, although he also does really love Holly," the New York Post quoted the source, as saying.
And though Hefner enjoys the attention of two other beauties on the show, he's chosen Madison as she happens to be the most dedicated.
"But Hef sees that she is the most dedicated," said the source.
"Kendra is never there, and they both hate each other, and Bridget is hanging on by being very friendly to Holly," the insider revealed.
Hefner has been married twice before.