This weekend, a subtle change occurred on MySpace’s homepage and MySpace user pages that makes MySpace Videos much more prominent and accessible. The top-left of the homepage now has 4 videos that entice users to start viewing videos at MySpace. The user profile pages now have a section called Video Space that automatically displays a video if the user has one uploaded. Under the video in the Video Space, viewers have the option of adding the video to their profile, just like users can currently add music from any of the MySpace Music artists to their profile - further individualizing themselves. Viewers also have the option of commenting on the video with text remarks (YouTube allows both text and video comments).
These changes should have a significant effect on the MySpace video usage. Until now, MySpace hasn’t really focused on engaging users to use their video service. Users that didn’t know about MySpace Video will almost certainly see it now. Plus, MySpace Video is so easy now — users upload their videos and the videos automatically appear on their MySpace profile page; whereas with YouTube, you have to upload the video, grab the HTML embed code, and paste that somewhere in your MySpace profile.